This advert is totally impressive.

One thing to note about an interesting advert like this one is the fact that it wouldn’t be possible if a super-talented copywriter didn’t set the tone with analytically-crafted copy (I know because I provide copywriting services).

After the copy came the script (if any) and careful sourcing of pictures, videos, voice texture and other elements applied to sustain the quality of copy and achieve the desired end – which, again, is impressive.

This is an example of how advertising should be, and only few agencies put in such calculated efforts. I guess what I’m trying to say is, every impressive advert is developed on insightful copy. The (obviously unlabelled) copywriter for this advert certainly deserves some accolades for successfully weaving the most befitting selection of words to project this masterpiece in the name of Unilever.

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